Substance is the new Style – Video now online for AGDA members

25th May, 2012

Strategic Design Thinking

Design thinking is no longer just for designers. The methodology is now considered by business leaders to be an effective approach in creating game-changing solutions and gaining a long-term competitive advantage.

Alex Ritchie and Robbie Robertson, co-founders of experience design agency e-2, gave their insights into the process of design thinking and how this approach has given their business a competitive edge.

In case you missed this very informative talk, AGDA NSW have made it available for viewing online, with the kind permission of Alex and Robbie.

To watch the videos, click on these links:

AGDA NSW/e2 Strategic Design Thinking Presentation – Part 1  
AGDA NSW/e2 Strategic Design Thinking Presentation – Part 2